Visual Presentation and Being 'Instagrammable'

modern digital marketing

Taner Balkan

1/7/20231 min read

Could you briefly summarize Visual Presentation, which is probably one of the most frequently asked questions to me? While answering this question, I would actually answer it without thinking too much; I used to say that visual presentation is a mathematical concept made to provide ease of shopping to the customer and facilitate sales, but this definition is slowly starting to suffice.

In-store visual works, store windows make many brands go viral on social media, and consumers can now discover you from a mobile phone.That's why you should be 'Instagrammable' with the fashion statement of the last days while you are working in your store or on the showcase.

Instagrammable, we can translate it as a word that expresses the moment, photo or situation that we find worth sharing on Instagram.

The 'Instagrammable' event actually started with the coffee shops we call the 3rd generation in the first place, and we started to share the applications we saw at these points gradually.

Consumers, whether they are shopping or not, spend minutes in front of a remarkable showcase and can take a photo in front of it and share this photo on their social media accounts.

Some retailers even offer discounts and deals to customers who use their tags while taking photos in-store and sharing them on social media.

All our colleagues have learned that we have to be very careful that every application we make is "Instagrammable", that is, it can be shared on social media.

Then I'm ending the post with the most "Instagrammable" photo. Isn't it breathtaking?